Responsibilities and Duties of Chief Marketing Officer
The major duties and responsibilities of CMO are described below:
• Scheduling, facilitating and implementing yearly marketing strategies for the company and also supporting implementation and development of section marketing/business plans.
• Administering and planning the company's marketing activities budget and support to the development of local marketing budgets.
• Supervising the contributions of charitable establishments
• Arranging and implementing the relationships with clients including special events, clients competence training, client development operations and client approval surveys.
• Supervising the electronic marketing attempts of the company including the overseeing of website design and its maintenance.
• Making all hiring and staffing decision within the department of marketing.
• Effective project handling capabilities, confirmed capability to handle multiple jobs and precedence, maintaining deadlines, prioritizing work and ensuring the quality of the job that is done.
Skill Set Required
A chief marketing officer should be highly organized and a self starter along with the capability to perform well with legal representatives in the organization. Apart from this, they should have strong interpersonal capabilities and a polished presentation. In some organizations, the chief marketing officers are also expected to have some basic computer knowledge about Windows based applications.
Academic Qualifications, Training and Others
As far as academic qualifications are concerned, often a Master's degree or bachelor's degree is demanded by organizations for the position of chief marketing officer. There are some firms which look for individuals having marketing experience in the specific industry. The chief executive officer should be capable enough to lead the efforts to operate a systematic company wide marketing and media/communications relation strategy.
Some business firms also offer particular training sessions in which the fresh candidates are made familiar with basic industry concepts and programs. One should attend these training sessions in order to get well acquainted with the job profile.
Salary of Chief Marketing Officer
The salary of chief marketing officers, as per their median annual salary is around 95,000 dollars. However, the amount is not fixed; it can vary from person to person depending upon the individual capabilities, experience and interpersonal skills.
Future Perspective as Chief Executive Officer
Various reputed business firms have identified the need of marketing and advertising services in order to take their business profile to higher level. Therefore, a tremendous increase has been anticipated in the number of jobs for chief marketing officers. Thus, overall the future prospective of CMO is good enough.
So, if one is looking to make his/her career a CMO, it will prove a life changing decision.
