Location
Santa Monica, CA, United States
Posted on
Feb 04, 2016
Profile
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Located in Santa Monica, CA.
We are seeking a visionary, innovative, and driven Director of Creator and Influencer Relations to lead all content creator and influencer talent initiatives for studioD. You will own the talent network, work with cross-functional teams to drive initiatives, and structure your team to support the current content creation and influencer goals.
Director of Creator and Influencer Relations will play a critical role in the growth and success of the studioD creator and influencer network.
Responsibilities:
Oversee and develop studioD’s long-term creator and influencer network vision and growth strategy.
Define, manage and optimize our creator and influencer recruitment, activation and training.
Manage overall content creator and influencer acquisition and retention budgeting process.
Oversee studio influencer network activation and retention and nurturing strategy.
Interface with key stakeholders (editorial, product, business) to understand business needs and collaboratively manage the talent/influencer roadmap
Establish KPIs and best practices for talent/influencer evaluation and reporting.
Define creator/influencer talent quality processes, build new workflows/processes.
Own and manage all talent/influencer requirements by vertical, format and platform.
Manage training, messaging, communications and talent support
Oversee acquisition initiatives to reach studioD content creator and influencer goals.
Work with internal team to drive marketing activation and retention initiatives for talent and influencers.
Work with Marketing team to create marketing copy including email campaigns, newsletters and blog posts
Maintain a consistent voice, in-line with existing branding in all external messaging and campaigns
Test and explore new online acquisition channels for targeted needs.
Make recommendations on new and existing acquisition efforts based on engagement metrics.
Fuel talent/influencer availability in new categories, platforms and market expansions.
Understand client business and relevant industries.
Work closely with product team to provide guidance and insight on tool/platform improvements and developments.
Work closely with legal and finance on talent/influencer agreements
Manage relationships with 3-party vendors/partners
Manage and mentor the creator and influencer community and operations team
Requirements:
5-7 years online marketing, talent management, influencer marketing or similar experience; Bachelor’s Degree required
Proven track record collaborating with team members to grow an audience around a brand
Experience building and managing a network of talent or influencers
Detail oriented, organized go-getter
Highly motivated, creative thinker and doer
Proven experience in managing and leading strategies around social media, influencer marketing and online communities/talent across multiple networks preferred
3 years of experience leading and managing people; this candidate will be an excellent team builder, coach and mentor
Results-oriented, innovative, great attention to detail, ability to prioritize and meet aggressive deadlines
Strong analytical skills to test, measure, refine, and report on the impact of marketing programs
Must possess a strong work-ethic and solid project management skills
Strong MS Excel skills
Excellent presentation, writing and communication skills
Experience with content marketing a plus
About Us:
**MEMBERS ONLY**SIGN UP NOW***. (NYSE: DMD) is a diversified Internet company that builds platforms across its media and marketplace properties to enable communities of creators to reach passionate audiences in large and growing lifestyle categories. In addition, Demand Media’s branded content creation and programmatic advertising offerings help advertisers find innovative ways to engage with their customers.
Agency Disclosure:
If the Demand Media Human Resources department, or any current company employee, receives an unsolicited resume from a third party recruiting agency and Demand Media does not have a signed Agency Agreement active, Demand Media will not be deemed liable to pay a placement fee. The unsolicited resume will be considered a gift and can be considered for our recruitment efforts.
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