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How Do You Plan Your Campaigning?

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Summary: Every campaign for a job hunt comprises of three basic stages namely Preparation, Information interview and lastly the Follow up. A highly organized and disciplined approach in all of these stages brings better results.

Boy! You have done a lot of work so far. You selected three or four targets after conducting a Preliminary Target Investigation, and ranked them so you know which one you want as your first campaign, your second, third, and fourth. You have also developed a preliminary resume for the first campaign. Now we will plan your entire job hunt, just as you would plan any other project. A planned job search will save you time. You will be able to tell what is working and what is not, and change what you are doing accordingly.

Take a look at the chart on the next page. It is a conceptual view of the job hunt process. There are no time frames for a phase. For some people, the Evaluation Phase can be as short as ten minutes. For others, it can take years. The time each step takes depends on you and the situation you face.



Do every step, and spend the length of time required for your situation. That time is not wasted. It will save time later because your effort will be organized.

Your campaigns aimed at each target will overlap. You will start one campaign, and when it is in full swing, you will start campaign number two. Each campaign will be condensed, and your total job search will be shorter following this approach than if you conducted all of the campaigns together.

Evaluation Phase

  • Motivated abilities
  • Work life requirements
  • Key accomplishments

Targeting Phase

  • Ranked job targets
  • Overall job hunt plan

Campaign #1 (For Target #1)

  • Campaign strategy
  • Research of the field
  • Resume preparation
  • Search firm contact
  • Research of specific companies
  • Research through networking
  • Interview training
  • Direct mail campaign
  • Ads answered
  • Quality control checkpoint
  • Job interviews negotiations
  • Assessment of job interviews
  • Thank you notes & follow up
  • Reassessment of situation

Campaign #2 (For Target #2)

  • Campaign strategy, research, resume preparation, etc.

What A Job Hunt Looks Like

Each campaign has three phases. The first phase is Preparation; the second is interviewing; the third is Follow Up. Each phase should he given equal weight. During the Preparation Phase, you:

  • research and make a list of the companies you want to contact
  • develop your Two Minute Pitch and your cover letters
  • make sure your resume makes you look appropriate to your target
  • plan your strategy for getting interviews (through networking, direct contact, search firms, and ads)

When you are in the Interview Phase of campaign one, you may start campaign two.

Case Study: Jim  An Organized Search

Jim,a marketing manager, had targeted four industries: environmental, noise abatement, shipping, and corporate America, which was a backup target in case the other three did not work. Jim had selected thirty companies in the environmental area, and began to contact them. When he met with an environmental company, he could mention that he had "just met yesterday with another environmental company and this is what we discussed. What do you think?" Focusing on one target at a time can give you credibility and information. Jim can mention other companies he is speaking with, and let a prospective employer know that he is truly interested in that industry. Focus also saves him time. It takes so much time to develop a good pitch, cover letter, and resume that it only makes sense to sell yourself to a number of companies. It's too difficult to try one pitch one day and then a completely different pitch the next. It's better to completely test one pitch and have it down pat. That's why you can start your second campaign when you are in the interview phase of the first campaign.

Furthermore, a condensed campaign allows you to test what is wrong and drop what is not working. Job hunters who go after lots of different targets at the same time usually do not develop a great pitch for any one of them, and cannot tell what is working and what is not.

Jim dropped his first target the environmental industry except for following up on two possibilities that seemed promising. He also came up with a number of possibilities from his second and third targets. In the end, he got one job offer from each target, and never started his fourth campaign, corporate America, which he was not interested in anyway. In addition, Jim followed up on serendipitous leads, which also could have yielded something. But a focused search was the core of his campaign, with serendipitous leads on the side.

A focused campaign is shorter, even though you're zeroing in on only one target at a time (until you are in the follow up stage, where you are following up on all of your targets, and generating more leads in each of them). Many executives who follow a targeted approach can cover four targets in depth in two months. And many executives have that next position within two and a half to four months!
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