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The most important thing to remember in starting life as a personal service busi...
Cost Control Rather than employing the philosophy of "a penny saved is a penny ...
One of the most gratifying factors that can influence the basis for pricing is t...
Among the first decisions you must make in conjunction with an accountant and a ...
Faced with the practical considerations of being a personal service business ent...
Unlike the recent past, where unwritten organizational codes dictated the behavi...
The vehicle or vehicles portable executives choose to convey their marketing mes...
First Time Buyer The relationship with the first time buyer is tenuous in natur...
Most marketing programs fail because they are not organized to keep track of the...
There's an old saying that "getting there first, with the most" is the key to a ...
Transferability All portable executives need to develop the ability to apply th...
Consider the professional athlete. There is no better model of skill maintenance...
All portable executives need to define the target market for their product or se...
Introduction The idea is to come up with a tag line or headline that describes ...
Many executives move from corporation to corporation in search of greater challe...
One of Bud Titsworth's first thoughts after being fired from J. Walter Thompson ...
Foremost in the minds of most downsized executives is how to provide the medical...
As the emerging portable executive comes to grips with the shifts in the marketp...
Operating as an independent portable executive often introduces a lack of predic...
Whether you are involved in a formal outplacement program, are spending weekends...
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