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Job Details

Executive Vice President - Digital

Company name
Cohn & Wolfe

Washington, DC, United States

Employment Type

Clevel, Executive, Manager, Pr, Journalism, Marketing, 100k

Posted on
Feb 01,2019

Valid Through
May 17,2019

Apply for this job


\u003cp\u003eBurson Cohn \u0026amp; Wolfe (BCW) is one of the world’s largest full-service global communications agencies. Founded by the merger of Burson-Marsteller and Cohn \u0026amp; Wolfe, BCW delivers digitally and data-driven creative content and integrated communications programs grounded in earned media and scaled across all channels. \u003c/p\u003e\u003cp\u003eBCW combines Cohn \u0026amp; Wolfe’s expertise in digitally driven creative content and integrated communications across the consumer, healthcare and technology sectors – with Burson-Marsteller’s strength in public affairs, corporate and crisis management, technology and research. Burson Cohn \u0026amp; Wolfe will be a network of over 4,000 employees across 42 countries. BCW is part of WPP (NYSE: WPP), the world’s leader in communications services.\u003cbr\u003e\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eResponsibilities: \u003c/strong\u003e\u003cbr\u003e \u003c/p\u003e\u003cp\u003e\u003c/p\u003e\u003cul\u003e \u003cli\u003eDrive or play an integral role in the development of projects, initiatives and innovation. \u003c/li\u003e \u003cli\u003eExhibit broad understanding of interactive marketing and leading trends in digital, social and artificial intelligence. \u003c/li\u003e \u003cli\u003eFormulate and implement best practices on how to deliver insights in engaging formats across the DC market. \u003c/li\u003e \u003cli\u003eSolid understanding of “big picture” client programs; maintain awareness of client business and communications objectives and how they relate to digital programs.\u003c/li\u003e \u003cli\u003eProvide leadership in the areas of account management including day-to-day account activity. \u003c/li\u003e \u003cli\u003eLead program planning from initial strategy, deliverable identification, and development from start to finish including implementation and post-launch optimization. \u003c/li\u003e \u003cli\u003ePerform consistent analysis and inform on what programs needs to be produced and how to measure success for our clients.\u003c/li\u003e \u003cli\u003eKeep abreast of the latest delivery and consumption trends in the digital space, and analyze competitive activity in the marketplace. \u003c/li\u003e \u003cli\u003eWrite proposals, strategy documents, and client correspondence.\u003c/li\u003e \u003cli\u003eDevelop, manage, and execute content map and conversation calendars in collaboration with the agency account team across all digital/social platforms where the client is active, and align with boosting and search strategies. \u003c/li\u003e \u003cli\u003eBuild and develop a DC-based team by mentoring, coaching, educating, and managing direct reports.\u003c/li\u003e \u003cli\u003eOversee and manage monitoring, research and online influencer engagement projects, content production, online property launches, and program measurement and budgets.\u003c/li\u003e \u003cli\u003eCollaborate with \u003ca href=\\ rel=
ofollow noreferrer noopener\ class=\external\\u003eBCW\u003c/a\u003e practices to craft and implement strategies that support the brand based on our clients’ objectives and target audience. \u003c/li\u003e \u003cli\u003eCollaborate with cross-functional teams to seek creative ideas and provide input. \u003c/li\u003e \u003cli\u003eServe as a subject matter expert in the DC market as part of the Digital Innovation Group’s regional leadership team. \u003c/li\u003e \u003cli\u003eThe candidate will seek and develop new business opportunities and lead new product initiatives.\u003c/li\u003e \u003c/ul\u003e\u003cul\u003e \u003cli\u003eThe role of the Executive Vice President, Digital will have at least 15 years of work experience in digital communications with a deep background in developing and leading strategy initiatives, with a focus on public affairs, crisis and corporate work. Experience in the consumer, heath care, tech or financial services spaces are a plus.\u003c/li\u003e \u003cli\u003eEssential to the job will be the ability to engage with and counsel senior-level decision-makers across the clients’ business and deliver connective insights to assist clients in driving alignment and execution of cross-company initiatives. \u003c/li\u003e \u003cli\u003eCandidates should also bring experience building relationships and working effectively with diverse stakeholders. \u003c/li\u003e \u003cli\u003eThe candidate should also have demonstrated experience working directly with clients on day-to-day activities, building and managing teams to execute public relations and integrated marketing plans effectively, and drafting and implementing strategic communications programs within budget. \u003c/li\u003e \u003cli\u003eThe candidate should have at least a bachelor’s degree in communications, public relations, journalism, English, marketing, business, or a related field.\u003c/li\u003e \u003c/ul\u003e

Company info

Cohn & Wolfe
Website :

Company Profile
Cohn & Wolfe is an international communications agency servicing some of the best-known brands in the world. Although our craft is public relations, our business is brand marketing. Our mission is to help clients create, build and defend brands. We achieve this by taking our proprietary research, rooted in vast consumer databases, and injecting those insights deep into our well-oiled creative sessions. Nothing we produce is paint-by-numbers. We do no programming "off the shelf." And we do it all with service-minded passion.

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