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Job Details

USCAN Ultrasound Services Marketing Director

Company name
General Electric Company

Wauwatosa, WI, United States

Employment Type

Executive, Manager, Marketing, Product Management

Posted on
Feb 07,2019

Valid Through
May 23,2019

Apply for this job


Role Summary:

The USCAN Ultrasound Services Marketing Director leads regional product marketing, management, and growth efforts for the Ultrasound services portfolio and installed base solutions. Identifies opportunities for growth and share gain. Creates a product portfolio strategy including product pricing, positioning, and lifecycle management. Provides input to the new product and solution roadmap development.

Essential Responsibilities:

• Develop and execute marketing plan for Ultrasound Services portfolio

• Responsibilities include VOC gathering, marketing strategy development and collaboration, segmentation, targeting and positioning to align messaging, tactics, commercial channel tools and execution for success

• Employs market research and industry trend analysis, market share and competitive analysis, win/loss tracking and price realization in developing commercial strategy for product portfolio

• Owns development and launch plans for new products in the region with appropriate product positioning, segment/region-specific value propositions, pricing and distribution strategies, working with legal, finance and operations to commercialize offerings

• Work with Global marketing, engineering, and service operations to create long-term product roadmaps, requirements, and business plans, driving product portfolio to meet the needs of the market. Responsible for strategy and execution of the commercial service roadmaps on new product introductions.

• Key contributor to the USCAN Services growth strategy and funding proposals with the goal of achieving profitable growth and market share objectives

• Collaborates with sales to develop market and revenue forecast for product portfolio

• Understands customers’ needs, as well as value and benefits sought

• Prioritizes business opportunities in conjunction with Services leadership

• Responsible for all demand generation and awareness activities for the Ultrasound services product portfolio including trade shows, customer events, advertising, telemarketing campaigns, promotions, etc.

• Works with advertising and promotions and public relations to develop and execute marketing communication plans

• Responsible for capturing and reporting relevant business metrics

• Develops programs to gather regional evidence of customer success, early adopters, show sites, and references

• Provides regional input to business cases for product/upgrades that are at concept stage, work horizontally to develop, test and prototype new product ideas

• Responsible for ensuring the services and equipment sales teams have the right tools and training to sell and manage product configurations and portfolio effectively

• Ensure compliance with quality systems and regulatory requirements


Bachelor’s Degree in Marketing, Business Administration or related field

8 years’ experience in marketing, product management or related field

Leadership skills to lead teams and shape/lead growth vision and marketing strategy

Team oriented – ability to motivate and work well with diverse, cross-functional teams

Excellent oral and written communications skills

Strong analytical and process skills

Ability to travel and willingness to work flexible hours to accommodate needs of customers and sales teams

Desired Characteristics:

MBA or Master’s degree in Marketing, Business Administration or related field

10 years’ experience in marketing, product marketing or related field

Experience leading and developing teams

Deep marketing expertise in market & customer insights, product commercialization and branding

Healthcare product/industry acumen

Innovation – develop new ideas through collaboration and execute on creative ideas

Influencing skills – ability to motivate individuals and demonstrate organizational influence

Based in greater Chicago/Milwaukee area

About Us:

GE (NYSE:GE) drives the world forward by tackling its biggest challenges. By combining world-class engineering with software and analytics, GE helps the world work more efficiently, reliably, and safely. GE people are global, diverse and dedicated, operating with the highest integrity and passion to fulfill GE’s mission and deliver for our customers.

GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer at EEO combined.pdf . Employment decisions are made without regard to race, color, religion, national or ethnic origin, gender (including pregnancy), sexual orientation, gender identity or expression, age, disability, veteran status or any other characteristics protected by law.

Locations: United States; Alabama, Alaska, American Samoa, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Northern Mariana Islands, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, United States Minor Outlying Islands, Utah, Vermont, Virgin Islands, U.S., Virginia, Washington, West Virginia, Wisconsin, Wyoming; Wauwatosa, Milwaukee

GE will only employ those who are legally authorized to work in the United States for this opening.

Company info

General Electric Company
Website :

Company Profile
GE {NYSE: GE} works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works.

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