Facility Marketing Director

Profile

Facility Marketing Director','08452-64202','United States-Tennessee-Nashville-Centennial Medical Center','Full-time','Directors & Managers','!*!HCA TriStar Division is the region’s largest, most comprehensive healthcare provider with hospitals located in Georgia, Tennessee and Bowling Green, Kentucky. The healthcare network of choice for thousands of people in the region, TriStar offers the convenience, comfort and individualized care you deserve from your healthcare provider.HCA TriStar Division is seeking a Facility Marketing Director.
What we offer:The compensation consists of a base salary, Incentive Plan, and comprehensive benefits including a matching 401k that grows incrementally over time from 3%-9% company match. As we are a part of HCA, there are also discounts available related to healthcare, hotels, cellular phones, and a variety of others.
Job Summary:  Develops and implements internal and external
communication strategies/plans related to product lines, facility concerns and
issues.  Directs the marketing efforts of
hospital.  Responsible for budget
development and reconciliation.  Initiates
and delegates special projects and assignments with other marketing team
members as needed, cross-selling product lines as appropriate.  Works with other departments as needed.  Other projects as assigned by VP of Marketing
and Facility CEO.
Major Responsibilities:Develops and initiates activities, special events and programs for facilityPlans and initiates an expanding, influential and significant Marketing/Advertising strategy as well as Public Relations program annuallyDevelops and supervises implementation of marketing plans for product lines to include creative supervision, media placement, community education, screenings, collateral materials, etc.Analyzes business growth related to marketing strategies.  Accepts accountability for success/failure of strategies and adjusts plans as dictated by financial/market indicatorsResearches and acts upon cross-selling opportunities within the divisionContinually monitors competitor’s product line strategiesManages the production and distribution of internal communication pieces (employee newsletter, corporate communications, websites, etc.)Participates as part of facility management team, serving as liaison with hospital directors as well as internal staffFacilitates communication between administration and facility staff/managers and appropriate assigned product line managersManages development and implementation of new physician(s) recruitment, ad development and placement, promotion and communication within DMAsServes as support for Marketing team regarding employee relations and physician programs and skill development – PR, MarketingServes as media contact for Facility, routing issues when appropriate to Facility CEO, appropriate spokesperson or PR agency staffCommunity Responsibilities:Represents facility at sponsored events, social gatherings, chamber meetings, etc. Serves on community boards and committees as needed or requested Supports special projects as spearheaded by DivisionParticipates in professional organizations related to the marketing/product line functions as time and budget allow.Works with Division office to coordinate efforts as needed','!*!Education and
Experience:  Advanced degree in journalism, public relations, marketing, business,
communications or a related field from an accredited college or
university.  Demonstrated leadership,
management and communications skills.  Ability to analyze market research data.  Health care experience in marketing, strategic planning, public
relations, research, sales, communication and interactive (internet/web)
strategy necessary to understand and direct efforts.  
','Facility Marketing Director'

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