Hoboken, NJ, United States
Clevel, Executive, Manager, 100k
SVP- Brand','1901393','!*!Position Title: SVP: BrandCareer Framework:GDepartment: Global Corporate Affairs & Marketing Reports to (title): Chief Corporate Affairs and Marketing Officer Location:New York or LondonDirect reports/ 3Overall people responsibility:16Budget Responsibility:TBDPosition Purpose: The purpose of the role is to build equity in the Pearson brand through disciplined management of the brand as well as creative, content, and campaigns, in so doing the SVP, Senior Vice President of Brand will contribute to market share gain and profitability for Pearson over the long term. The SVP, Senior Vice President of Brand’s contribution will improve the direct connection of marketing to our brand to the business with the optimal use of the marketing budget. This is a leadership role that requires strong vision, leadership, and collaboration. Partnership and active stakeholder management is foundational to success in this role. Thriving in an evolving environment, working to drive innovation, and continuous improvement for efficiency and sustainable growth is key. As a member of the GCAM Leadership Team, the SVP of Brand will drive progress against key GCAM strategic priorities; informing GCAM activity with the needs of the business; developing GCAM talent and empowering and equipping colleagues to drive progress towards common goals – a stronger brand and reputation, engaged and energised employees, powerful and effective external government relations, an integrated global focus on key customer groups.Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, veterans, and people with disabilities are encouraged to apply. Key Responsibilities:Brand StrategyProvide strategic direction for the Pearson brand, streamlining the portfolio and advising on the integration into effective marketing communications, programs and campaigns.Develop a solid understanding, for self and within the team, of our customers, and perpetuate a culture where everything is done by starting from customer insights, and by aiming to maximise the customer experienceDevelop, plan and lead all aspects of brand campaigns based on market trends, competitive analysis, customer profiles and targeting tactics in order to achieve Pearson’s strategic short and long-term sales growth and market share across all marketsMonitor and evaluate business performance and make adjustments to branding and respective marketing communications efforts in order to achieve desired business resultsWorking with business and sales leads, effectively support the brand implementation of new products feeding into the strategy to grow demand for Pearson products/servicesCollaborate with Marketing, Sales and Product Management teams to ensure brand plans are well-integrated and aligned across PearsonCollaborate more broadly with the GCAM Corporate Affairs team to define and implement Marketing and PR strategies Innovation and Marketing Transformation Drive transformation across the branding organisation Inject best practice, and draw upon own network to bring in new ideas, ways of working, processes and tools, and create a culture of constant learningIdentify business and customer insights contributing to constant optimisation of efforts to maximise ROIKeep the branding organisational structure aligned to the delivery of strategic goalsExecution Establish brand value propositions integrating insights across products and communications and execute across target market segmentsEnsure timely and effective execution of brand programs, content and campaigns Actively monitor brand marketing results, budgets and revenue forecasts to ensure achievement of goals and forecastsManage all aspects of brand and campaign planning, budgeting, metrics and reporting, including delivering the annual branding business plan and operating budgetEstablish and Maintain Effective Contact with Key StakeholdersWork with the Pearson Senior Leadership Team to develop appropriate internal stakeholder relationships across all business unitsPresent and report on brand efforts to ensure activities are monitored, challenged and refined to deliver maximum valueWork collaboratively with identified external stakeholders to influence and maximise business development and business impact potentialContribute and attend national networks of influencers and stakeholders as agreed to supportPearson corporate networkingEstablish and maintain effective communication channels with key staff across the whole of Pearsonto facilitate the opportunity for enhanced connectivity to leverage competitive advantage.Budgetary ResponsibilitiesEstablish and implement systems to monitor performance against business targetsPerform analysis of activities to help optimise budget utilisation, by removing activities that don’t work, and focusing on those that doParticipate in forecasting plan revenues and re-forecasts and take responsibility for meeting these targetsPropose budget requirements to achieve objectives and manage to budget and flag and discuss any significant variances or new requirementsLeadershipDevelop a high performing team utilizing both internal and external (agency and contractor), best-in-class talentCoach and mentor senior managers to maximise their performance and potential and facilitate the team as a whole to develop synergy and best practiceDevelop and motivate staff through appropriate levels of mentoring, coaching and monitoring to shape culture, behaviours and competences to support business objectivesEnsure the team is adequately resourced to deliver its commitmentsFostering talent within GCAM; working with the GCAM Leadership Team to build systems and culture that promote excellence and build team spiritMembership of the GCAM Corporate Affairs & Marketing Leadership TeamMain Job Dimensions:Strategic Decision Making: obtaining information and identifying key issues and relationships relevant to achieving a long-range brand & marketing vision and goals; committing to a course of action to accomplish these after developing alternatives based on logical assumptions, facts, available resources, constraints, and organizational valuesAligning Performance for Success: focusing and guiding others in accomplishing work objectives; setting performance goals; achieving sales targets; creating a learning environmentAccountability and Ownership: taking ownership for appropriate targets and driving achievement through effective leadership, determination and motivation to succeedInnovation: generating innovative solutions in work situations; trying different and novel ways to deal with work problems and opportunities and achievement of revenueBuilding Partnerships: identifying opportunities and taking action to build strategic relationships between one’s area and other teams, departments and organizations to help achieve business goals.Communication: clearly conveying information and ideas through a variety of media to individuals and groups in a manner that engages the audience and helps them to understand and retain the messageLeading Through Results, People and Values: delivering Will deliver results, working effectively with and through others and promote the Pearson values of Brave, Imaginative, Decent and Accountable while. putting the learner at the centre of our purpose - helping people to make progress in their lives through learning.','Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.','','','','!*!Key Attributes: Broad Experience – This is a broad senior marketing leadership role.You will ideally be Chartered Institute of Marketing CIM qualified and will have held VP Marketing role or similar previously with cross-industry marketing experience across Business-to-Business (B2B) and Business-to-Consumer (B2C) with financial and budget accountability. An understanding of brand and marketing best practice, as well as broad industry contacts and the ability to drive positive change are essential.You will have held similar senior strategic marketing/branding and/or commercial leadership roles with proven track record and direct responsibility for developing and implementing brand marketing through online and offline media.Developing and Leveraging Relationships - You will have a robust network of external relationships which you’re able to flex strategically and openly to accomplish objectives, in addition to a track record of building and sustaining excellent internal relationships, at all levels, to become a trusted advisor to the company leadership.Communication-You have developed powerful interpersonal skills and are able to use these toInfluence outcomes - by communicating with persuasiveness with an engaging and energetic personality. You appreciate the diversity of stakeholder interactions and adapt your style and approach accordingly.Effectiveness in Building and Leading Global Teams – In previous roles you have built strong,diverse, global teams and balanced multiple perspectives and talents within these teams. You lead by example and create teams of highly talented individuals with strong combined performance.Analytical Skill and Learning Agility – You demonstrate this by taking a systematic, structured view of situations, deconstructing them into their fundamental elements while staying focused on the big picture. In addition, you have the capacity to be open, persuaded by new information, and you are comfortable at exploring areas where there are no right answers.Global Perspective – You have significant experience of operating within a truly global environment and are able to demonstrate international cultural agility.Business Acumen – Your experience, insight and knowledge mean you are able to understand the long term market potential and translate this into the corporate vision. You have the breadth to anticipate future opportunities and create branding/communication strategies to address these, delivering flawlessly executed results on high profile strategies. You have experience in delivering marketing transformations in all aspects both digital and offline with relentless focus on ROI.Judgment – You demonstrate sound thinking in recommending approaches and assessing business risks and you make decisions that balance a variety of factors and considerations whilst always maintaining the integrity of the core values and business strategy. Ability to contribute strategically to a business organisation with a commercial mind set and solid decision making to achieve/exceed targets comes naturally to you.Change Management Capability - Demonstrated record of driving change and influencing an organization.#LI-RK1','US-NJ-Hoboken','GB-GB-London','221 River Street','','Hoboken','07030','Communication','Global Corporate Affairs & Marketing','Regular Employee','Standard','Senior Executive','Day Job','','Jan 30, 2019','Ongoing','Full-time Regular','Full-time Regular','SVP- Brand
Website : http://www.pearson.com/
Welcome to Pearson. Around a decade ago, we set out to make this a learning company. (We said, a little too immodestly for my liking, that we wanted to become the world’s leading learning company). We’ve made some progress along the way. But whatever we’ve accomplished, we recognize the wisdom in Alexander Pope’s observation. We can’t stop at a little; there is so much more to do. Tens of millions of students still don’t even have the chance to go to school. Many more fall behind or drop out of education completely, as adults languish without the skills to realize their dreams.