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Job Details

Director of Marketing for Enterprise Competitive Programs

Company name
Automatic Data Processing, Inc.

Roseland, NJ, United States

Employment Type

Manager, Marketing, Executive

Posted on
May 31, 2023

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Director of Marketing for Enterprise Competitive Programs

ADP is hiring a Director of Marketing for Enterprise Competitive Programs within our Enterprise Marketing team . In this position, you will be responsible for leading and implementing a targeted competitive marketing strategy closely aligned with sales help build and progress sales pipeline. The successful candidate will have the ability to design always-on competitive messaging and programs, including comparison charts, competitive value propositions and targeted execution. You will coordinate with all related functions (e.g., Digital Marketing, Product Marketing, Sales Enablement, Sales, Content Marketing, Marketing Leadership, etc.) to build a comprehensive multi-competitor and multi-solution approach to meet key objectives and drive growth.

At ADP we are driven by your success. We engage your unique talents and perspectives. We welcome your ideas on how to do things differently and better. In your efforts to achieve, learn and grow, we support you all the way. If success motivates you, you belong at ADP.

We strive for every interaction to be driven by our CORE values: Insightful Expertise, Integrity is Everything, Service Excellence, Inspiring Innovation, Each Person Counts, Results-Driven, & Social Responsibility.


Plans and executes cohesive, end-to-end, omni-channel marketing programs targeting competitive accounts.

Works collaboratively in a matrixed environment with other Program Marketers, Product Marketing, Competitive Insights, Content Marketing, Demand Marketing, Client Marketing, Sales and Enablement/Sales Operations to ensure program engages buyers with the right mix of content and experiences based on buyer needs.

Ensures alignment with multiple stakeholders (sales, service/implementation, strategy, etc.) for program strategy, execution, and reporting.

Updates competitive messaging on a regular basis as new features, functions, or announcements are made that shift competitive market dynamics.

Develops and manages program-level marketing mix across events, digital, and content, while managing program-level budget.



8-10 years of experience planning and executing B2B and/or B2C marketing programs


Experience executing targeted competitive marketing programs

Proven track record of developing, executing, and measuring innovative and results-focused demand/digital programs and campaigns

Strong project management skills and effective cross-functional management in a highly matrixed environment

Possess excellent organizational, time management and communication skills, including presentation, facilitation, and team leadership

Demonstrated ability to effectively communicate with and present to multi-level organization, including senior leadership.

Data-driven mindset with demonstrated analytical ability, specifically around program measurement and ROI, and program execution skills

Willingness to reach across functions (product, sales, sales operations, etc.), build alignment and influence processes.

Experience influencing and communicating product offers to customers, prospects, and sales professionals demonstrated by excellent written (including copywriting and proofreading) and oral communication skills

Experience with Human Capital Management (HCM) a plus as a practitioner, and/or as a marketer.


Ability to solve unique and complex problems with broad impact on the business by tapping into conceptual and innovative thinking

Communicate complex ideas, anticipate potential objections and persuade others, often at senior levels, to adopt a different point of view

Highly collaborative team player with the knowledge, intellect and temperament to work effectively in a fast-paced, energetic and matrixed environment

Leadership skills to influence across organizational lines and executive presence as well as outstanding interpersonal, verbal, written communication, presentation and process facilitation skills with the ability to present views in a compelling manner

Personal initiative, results-orientation and integrity

Proven analytical skills to help tackle projects and situations with decision-making grounded in data and analysis

Business acumen with the ability to uncover an understanding of clients' and prospects' most critical business needs and demonstrate how ADP's capabilities can drive business value

Comfortable with ambiguity

Role is hybrid out of an ADP office.

Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity, or commissions. If you are a full-time salaried or hourly worker, we offer the following benefits: Medical, Dental, Vision, Life Insurance, Matched 401(k), Student Loan Repayment Program, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more.

Compensation range for this role is - $90,800 - $184,200 / Year

Explore our COVID-19 page to understand how ADP is approaching safety, travel, the hiring interview process, and more.

Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. ADP is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click to learn more about ADP's culture and our full set of values.

Company info

Automatic Data Processing, Inc.
Website :

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